Working in the iGaming industry: A beginner's Guide
We’re often asked how working in the iGaming industry looks like; where most jobs are located, what kind of roles, which companies and so on. That’s why we decided to put together a “Beginner’s Guide to working in the iGaming industry”, giving an overview of the companies, roles and locations. For those already working in the iGaming industry, this won’t be anything new, which is why we’ll have a deeper look into companies and locations in later blog posts.
Gibraltar, Malta and the United Kingdom are the 3 biggest iGaming hubs, next to Israel, Isle of Man and Ireland as smaller hubs.
On the southern tip of Europe, Gibraltar has been the first country (British Overseas territory actually) opening its doors to the iGaming industry. The first one to have settled here was Victor Chandler (BetVictor) back in 1998, moving the whole company over! Since then, Gibraltar has become one of the main hubs to the iGaming industry.
Some of the bigger names such as bwin.party, William Hill and Gala Coral are headquartered in Gibraltar. It has a favourable tax system for both companies and employees and the salaries are paid in Pounds. With many employees living in Spain and paying everything in Euro, it definitely is an interesting place to work, both financially and culturally with the Spanish lifestyle blended in a British work environment.
→ iGaming Jobs in Gibraltar
The small island of Malta is situated in the Mediterranean under Italy(Sicily). Although companies have moved here later then is the case with Gibraltar, the last years it has seen a big increase in number of iGaming companies as taxation wise it is the clear winner. It is especially popular with the Nordic iGaming companies such as Betsson, Unibet, Mr. Green, Nordic Bet etc.. The salaries are paid in Euro and life is cheaper then in Gibraltar and London, as a result it attracts a lot of younger people.
→ iGaming Jobs in Malta
The U.K. is the home base of the iGaming industry, the place where it all started long before there were any websites or online casinos available. It’s not that surprising that many companies still have offices here. While the locations are quite fragmented, most of the roles are located in London (bwin.party, Unibet, Gala Coral, Playtech) and Stoke-on-Trent (bet365), Leeds (William Hill), Warrington (Betfred), Nottingham (Gala Coral) as other cities where one can find iGaming roles. Most third party software providers such as Spielo G2 or GameSys also have offices in London.
→ iGaming Jobs in United Kingdom
Many big names (888, William Hill) have smaller offices in Israel, which is known for its advanced technology and highly skilled people.
→ iGaming Jobs in Israel
Many iGaming companies operate with specific brands in different countries (eg: PaddyPower operates as Sportsbet in Australia) which have locals employed in that specific country. IT Departments are often (partially) outsourced to India or Eastern European countries (bwin.party with Hyderabad office or Betsson in Kiev, Spielo G2 in Belgrade etc..). Then there are registered offices for license reasons, popular locations for these are the Isle of Man, Costa Rica or Alderney.
→ iGaming Jobs in various locations
As an end note about the location of the roles, most companies offer attractive relocation packages, either a company apartment for a short period of time or cash in hand, plus covering a part of the moving expenses.
Below a list of the biggest employees and their locations:
- 888: Gibraltar, Israel
- bet365: U.K. (Stoke-On-Trent)
- Betclic Everest Group: Malta, U.K. (London), France (Paris)
- Betfair: Gibraltar, Malta, U.K. (Halifax, Stevenage, Hammersmith), Ireland (Dublin)
- Betfred: U.K. (Warrington), Gibraltar
- BetVictor: Gibraltar
- Betsson: Malta, Ukraine (Kiev), Sweden (Stockholm)
- bwin.party: Gibraltar, U.K (London), Austria (Vienna), Bulgaria (Sofia), Israel(Tel-Aviv), Sweden (Stockholm), India (Hyderabad)
- Gala Coral: U.K. (London, Nottingham), Gibraltar
- Gamesys: Gibraltar, Malta, U.K. (London)
- Ladbrokes: U.K. (Harrow)
- Mansion: Gibraltar
- MicroGaming: Isle of Man
- Metro Play: U.K. (London), Alderney
- Odobo: Gibraltar
- Ongame: Gibraltar
- Paddy Power: Ireland (Dublin), U.K. (London)
- Playtech: Israel, U.K. (London), Estonia
- PokerStars and Full Tilt Poker (Rational Group): Malta, Isle of Man, U.K. (London)
- Stan James: Gibraltar
- Unibet: Malta, U.K. (London), Sweden (Stockholm)
- William Hill: Israel (Tel-Aviv), Gibraltar, U.K (Leeds)
→ iGaming companies overview
The roles in the iGaming industry are quite similar across all companies. We’ve tried to put them together as good as possible. A breakdown of the different departments and their roles would look like this:
This is the main contact point for customers. For such roles, native speakers are always preferred when it comes to the language required. The ideal candidate also lives locally, relocation packages not being provided.
Customer Support roles usually require shift work, either night or day, working week-ends and on important events (World Cup, Champions League Final, Grand National Day etc..). Customer Support roles come in different specialisations:
- Offline Support: Offers support via phone, either for questions or to take bets directly from players
- Online Support: Offers support either through live chat or responding to customer queries (tickets)
- VIP Support: These roles can be offline or online, and focus on big players or high rollers who get priority support.
→ iGaming Customer Support Jobs
These roles can be seen as the roles who keep the business side of each iGaming company running. Operations is very diverse. These roles are following:
- Fraud: Monitoring suspicious activity such as bonus abuse, laundering activities and also conducting age verifications.
- Payment: Processing funds in general, this can be dealing with deposits, bonuses, withdrawals etc..
- Sports Trader: Settings the odds for all sports. There is a big distinction between fixed odds which are made in advance, and the in-play odds, where the odds change depending on the course of the game. A Sports Trader needs to have a strong analytical and mathematical mind and be an expert in his niche (eg. Cricket, Tennis, Golf..) to be able to set the best possible odds while still be competitive for the bettors.
→ iGaming Operations Jobs (Sports Trader, Fraud, Payment)
IT & Technology
IT departments make up a big part of most online iGaming companies, as the website is the heart of the business.
- IT Support: Maintenance of the internal hardware and network, buying and installing software/hardware etc..
- DBA: Database Administrators main task is to improve performance, capacity, perform deployments and making regular backups.
- Software Developers: Building and maintaining the technical side of products. Primary technologies used are .Net, Java and C# with lately also more roles who require Python or Ruby.
- Mobile/iOS Developers: The mobile market is rapidly growing in the iGaming industry.
Mobile/iOS roles concentrate on creating apps for Android and iOS devices but also native HTML5 apps.
- Technical Project Managers: A technical project manager takes ownership of the development cycle, assuring everyone knows their tasks, makes the planning/roadmap, and delivers work estimates for each project.
- QA: Before anything goes in production (live), the Quality Assurance team needs to make sure that everything works as expected. This is done through automated and manual testing. If everything works as expected, they give their thumbs up and it goes live.
→ iGaming IT & Technology Jobs
- Affiliate Managers: Affiliate managers work closely with partners, being websites who advertise the iGaming company in return for a share of the players they affiliate. Other tasks include closing new partnerships and working out campaigns together with the advertisers.
- CRM/Communications: Sending out emails such as newsletters and promotions, improving retention and customer lifetime are the main tasks of the CRM/Communications department.
- Graphic Designers: Graphic designers work on banners, graphics such as flyers, posters, but also landing pages and the website design.
- Media Buyers: Media Buyers are in charge of buying ad space (banners, advertorial, text links..) on websites and buying PPC in various search engines.
- SEO: Responsible for the Search engine optimization, but also conversion rate and analytics, SEO roles tend to focus on improving the rankings of the website for competitive search queries (sports betting, bingo, casino games etc..)
- Social Media: Creating a Social Media strategy, managing the social media brand, interacting with users on social networks such as Facebook and Twitter are some of the tasks for this department.
→ iGaming Marketing Jobs
- Finance: Responsible for the daily accountancy, controlling, monthly/quarterly/yearly reporting, managing KPIs, reporting and advising the board. Most of the companies have also an Audit department within their Finance team.
- HR: Managing (or outsourcing) payroll, fulfill administrative tasks such as contracts, making appointments with candidates, making sure health and safety guidelines are followed. Bigger companies also have an in-house recruitment team working within the HR department.
- Legal: Responsible for the whole legal cycle, this role includes advising the board on legal issues, correspondence, writing contracts for employees and advertisers, making sure the company is in compliance with the law in terms of gaming licenses, privacy etc..
- Product: Difficult to put it in either IT & Technology or Marketing department, as every company has a different structure, that’s why it’s placed here. The product department is the channel between the board or product owner and the IT & Technology and Marketing departments. Their main role is to translate what the board or product owner wants into technical specifications, flowcharts and wireframes. Usually each product manager works on his specific vertical (casino, sportsbook, poker, payments..).
→ iGaming Finance Jobs
→ iGaming Other Jobs (Product, Legal, HR..)