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Research Analyst (PokerStars)

The Research Analyst will have the responsibility for helping formulate and implement a research strategy to gain valuable insight of the PokerStars’ player base and the poker market as a whole via market and marketing research, segmentation and brand analysis. This insight will be an integral part of driving the business requirements for the continued improvement of the customer experience, ensuring that PokerStars maintains the best offering in online poker. Under the guidance of the Senior Research Services Manager, the Research Analyst will take ownership of the internal survey process and tools to offer the business as whole actionable and meaningful surveys. In addition, the Research Analyst will work closely with the quantative section of the Business Intelligence Department, as well as CRM, Branding, and other Marketing areas to quantify the performance of current and historic marketing activities, and utilise optimisation techniques to maximise ROI.

The Research Analyst should have a sound background in marketing/ market research and analysis, from a similar client position or from a market research agency. The candidate should know or have used an array of different surveying / analytical tools and approaches e.g. Net Promotor, Fluid Surveys etc. This is a high-visibility role with plenty of variety that will give you exposure to a wide range of challenges, influencing decisions at senior management level.

Key Responsibilities

Skills and Capabilities



About PokerStars

Stan James

Who wouldn't want to work for the largest poker brand in the world? PokerStars is a brand of the Rational Group, owning Full Tilt Poker and some of the best known poker tournaments like EPT.
View PokerStars profile

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