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Marketing Strategy Executive (Paddy Power)

Paddy Power Games is a rapidly growing business with a clear mission to become the world’s best online games destination. We are looking for a creative, forward thinking, customer centric marketing executive who is analytical, strategic, technically savvy and innovative. Someone who really knows how to develop marketing strategy for both products and customer and has experience in the area of lifecycle management as a way to drive customer retention and value. Mobile being the focused growth area, It is also important that the person in this role has mobile & tablet web and app experience.

This is an important role within Paddy Power Games and we are looking for ambitious, dedicated candidates who want to develop their careers and go on to deliver great work in on-line marketing.

Purpose of the Role

The primary function of this role is to develop the marketing strategy for certain product, with an emphasis on mobile and customer segments – This role holder will have responsibility for delivering marketing strategy for products and segments within the paddypowergames.com customer base (specific products and segments to be defined). A particular focus in this role will be to promote mobile web and native apps products for iPhone, iPad and Android mobile devices. This will focus primarily in interrogating and understanding data trends in order to develop strategic plans to meet P&L targets. Strategic planning will be based on the delivery of a long term, annual, quarterly and on-going (reactive where needed) plans based on reaching targets.

Responsibilities

Desired Skills & Experience

Experience and Education

Key Relationships

Relationship management with variety of internal and external stakeholders and suppliers will be critical to this role. Much of the technical execution will be undertaken by internal teams such as Customer Service, Gaming Support, Marcomms, Design, Operations or Brand. Where applicable the role holder will be expected to manage these relationships and ensure that campaigns/tests are delivered on-time and to brief and budget (both from a cost and an ROI perspective). Much of the product marketing may be undertaken and worked on with external suppliers so therefore managing these relationships in a coordinated way will be critical.

About Paddy Power

Stan James

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