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Insight Manager (Paddy Power)

Paddy Power’s success has been built upon a sustained focus on product innovation, value for customers and brand differentiation. Through this strategy, PaddyPower has developed a strong reputation as “the punter friendly bookmaker”. Being one of the fastest growing, most ambitious and most profitable businesses in the betting and gaming market it wants to continue this expansion.

Key to this will be its ability to truly understand the motivations, desires and attitudes of its current customers, ex-customers and future prospects. PaddyPower has a huge quantitative behavioural database from which a large amount of transactional information is gleamed. There is also an established Customer Intelligence Team that sits within the Online team who provide analysis, modelling and research projects to that E325m business division. A User Experience team within Online also ensure that the functionality of our mobile and online products is maximised.

The Insight team within Marketing is being developed to provide a more holistic view of consumer and market understanding that will not only help the brand develop but provide context to the other data, analytical and research outputs that already exist in the business. By uncovering and understanding the motivations and attitudes of its customers and prospects, the business can successfully meet its future growth aspirations.

Purpose of the Role

Specific Role Responsibilities

Essential Competencies

Above all, candidates must be able to demonstrate:

Core Competencies

Personal:

Relationships:

Work style:

Future:

About Paddy Power

Stan James

Visit this place back soon for more information on Paddy Power.
View Paddy Power profile

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